Guides
In-depth, practical guides that explain the numbers and methods behind our tools, from marketplace fees and pricing to percentages and dates.
How Etsy Fees Work: Every Seller Fee Explained
A clear, line-by-line explanation of Etsy seller fees in 2026: listing, transaction, payment processing by country, Offsite Ads, regulatory and currency conversion fees.
How to Price Handmade Products: A Step-by-Step Guide
Learn how to price handmade products with a simple formula: materials, labor, overhead and profit. Includes wholesale vs retail pricing and worked examples.
Etsy SEO: A Practical Guide to Titles and Tags
A practical Etsy SEO guide: how search matching works, how to write titles, how to choose all 13 tags (20 characters each), attributes, and what to avoid.
How to Run a Profitable Sale Without Losing Money
Learn how to plan a shop sale that actually makes money: the real cost of discounts, how many extra orders you need, alternatives to big discounts and how to measure results.
How to Write Alt Text for Product Photos
How to write helpful alt text for product photos on Etsy, Shopify and your own site: what to include, length, examples for different photo types and common mistakes.
How to Calculate Percentage Increase and Decrease
Learn the percentage increase and decrease formula with worked examples, why a 25% rise and a 20% fall can cancel out, percentage points, reverse percentages and spreadsheet formulas.
How to Calculate Age Exactly: Years, Months and Days
A step-by-step method to calculate exact age in years, months and days, with month-end and 29 February rules, leap years, total days, and Excel or Google Sheets DATEDIF formulas.
How Long Should a Blog Post or Product Description Be?
Practical guidance on word count for blog posts, product descriptions, titles and meta descriptions: why there is no magic number, what Google says, and how to decide the right length.
How to Write Etsy Product Descriptions That Sell
A practical guide to writing Etsy product descriptions: a clear structure, what to put in the first lines, details buyers look for, honest claims, a fill-in template and examples.
Etsy Shop Sections and Listing Photos: A Practical Guide
How to organise an Etsy shop with sections (limits, naming, order) and plan listing photos and videos that answer buyer questions, using Etsy's published image requirements.
Shopify vs Etsy Fees: A Side-by-Side Comparison
Compare Etsy and Shopify seller fees in 2026 with worked examples: listing, transaction and processing fees, Offsite Ads, Shopify plans and card rates, and the order volume where costs cross over.
Wholesale vs Retail Pricing for Makers
How to set wholesale and retail prices for handmade and small-batch products: the cost-plus formula, keystone pricing, margin vs markup, minimum orders, consignment and keeping prices consistent.
How to Calculate Break-Even for a Small Online Business
Learn how to calculate your break-even point in orders and revenue for a small online or handmade business, including fixed vs variable costs, marketplace fees and per-item break-even price.